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Veronika and I are standing in front of the newly renovated Máj department store on Národní třída. Crowds of people are streaming around us, some are photographing butterflies by Černý, others are heading to the playroom. But we are heading a bit deeper – to places where time has stopped, or rather, has really sped up. If you’re looking for something in Prague that will take your breath away and won’t leave you bored just staring at dusty display cases, Back in Time is exactly the place you must experience.
I won’t lie to you – I expected a modern exhibition, but I got an immersive ride that lasted about 50 minutes, and even though that seems like a lot of time, it flew by in five minutes. We left feeling like we had just stepped out of a real time machine.
If you’re in a hurry and want to know whether to buy tickets, here’s a quick overview:
It all starts at the entrance. Don’t expect any long queues at the ticket office, everything runs like clockwork. What immediately blew Verča and me away at the beginning was the intro. Often, exhibition introductions are just a necessary evil, but here it’s a full-fledged part of the experience. It’s clear that the creators put a lot of effort into every detail – from the script to the technical execution.
As soon as the doors close and the first section begins, the sound will captivate you. The sound in Back in Time is absolutely perfect. It’s not just background music; it’s spatial sound design and virtual guides that lead you through the narrative. Combined with the visuals, you feel like reality is truly bending around you.
These are not ordinary projectors. The technologies used create depth and dynamism that you won’t see in a classic cinema or other exhibitions. Each room has its own specific vibe, the lights react to the story, and you become part of the scene.
Although the entire journey through Prague’s history is consistent and fun, one part clearly won us over. If you grew up on legends of old Prague like I did, the section with the Golem will move and excite you at the same time.
Here, the creators managed to combine the mystery of Rudolfine Prague with modern effects so subtly that Verča and I just stood there with our mouths open. I don’t want to reveal details so you don’t miss the surprise, but be prepared for the line between what is ‘just’ a projection and what is reality to blur significantly, and you’ll experience this not only in this section, but you’ll have to experience it for yourself.
The museum is located in the Máj Národní department store (Národní 63/26, Prague 1).
For 2026, expect the following prices for online purchase (prices at the ticket office are slightly higher):
Tip: We recommend buying tickets online in advance. They are cheaper than buying them physically at the ticket office, and Máj is usually crowded on weekends, so you’ll avoid unnecessary waiting.
If you plan to stay overnight in Prague and want to have Máj and other attractions within easy reach, here are four tried-and-tested places:

Chosen from our own experience
Yes, children will be thrilled by the visuals. It’s not a dry lecture at all. Only in the sections with the Golem or in the darker parts might the very youngest be a little scared (but most take it as a great adventure).
Yes, photography and filming are allowed (without flash). Believe me, you’ll want to take some photos of the light effects, even though they are hard to capture live.
The Máj building itself is modern with lifts, so access is seamless.
The experience is heavily based on visuals, but commentary is available in Czech, English, German, and five other languages upon request, so you won’t get lost.
If you’re looking for an activity that will pull you out of reality and show you history in colours you’ve never dreamed of, go there. Back in Time in Máj is not just another ‘tourist trap’. It’s a project done with dedication, where you get top quality for your money.
It was fun, it was fast, it was immersive. For Verča and me, it’s one of the most powerful experiences in Prague in recent times. And when you see that Golem there, remember this review – you’ll understand what I was talking about!
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